Visual identity plays a vital role in the image projected by an institution, as do the words used to describe it. They reflect its mission, values, and personality.
To reaffirm the strength of our commitment and our status as an international leader in the fight against sexual and gender-based violence and in the holistic care of survivors, and as we look ahead to the next important phase of our work as an organization, we are unveiling a new visual identity for Panzi Foundation.
We remain faithful to our values, to our deeply Congolese identity, to our tradition of excellence, and to our partners and to our beneficiaries. Yellow and black remain at the heart of our brand, underlining the commitment we place in our actions, the seriousness we give to our mandate, the positive transformation that takes place within society and that survivors realize when our work bears fruit. To these two colors, we add blue, reflective of the calming waters of Lake Kivu, while also serving as a symbol of justice and peace, to reinforce our advocacy and international reach. The typography of our new logo represents the original sign that greets survivors at the entrance to Panzi Hospital – the same sign that they witness when they begin their healing journey.
Our new logo is an evolution of the symbolism that has always represented the Panzi Foundation and has been modernized in order to serve our cause in the Democratic Republic of Congo while also increasing the impact of our advocacy around the globe.
We are excited to enter into this new era at Panzi Foundation and look forward to sharing our new visual identity with our partners and supporters who have made our work possible for decades.